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   北京赛车    公告    纸护角讲解化妆品包装设计要点
对于包装设计来说,找对设计的方向,比什么都重要。客户做一项设计,往往出于各种各样的原因。有时是为了推出一种全新的产品,有时是为了原产品的更新换代而对其产品进行改进,无论设计的动机如何,充分了解消费者的需求是必不可少的。
For packaging design, to find the direction of the design, more important than anything. Customer to do a design, often for a variety of reasons. Sometimes is to launch a new product, sometimes it is for the replacement of the original ones for its products was improved, no matter design motives, fully understand the needs of consumers is necessary.
包装设计除了具备不可缺少的促销功能外,其本身所展示出的性格特征,更是现代包装设计必须涉及的领域,不同的消费者有不同的性格,一个具有目标个性色彩的包装,更容易满足消费者的需求,也更容易与消费者进行沟通和互动,这也是现代包装设计中不可忽略的重要问题。
Packaging design in addition to have indispensable promotion function, its own characteristics, but also on the modern packaging design must, different consumers have different personality, with a target character color packaging, are more likely to meet the needs of the consumers, is more easy to communication and interaction with consumers, it is also a important problem cannot be ignored in modern packaging design.
“美” 不是衡量优秀包装的唯一标准,材料的高档与否并不能决定设计的品位,华丽的外衣包在一些不适合的商品身上,过分张扬包装的价值,往往不能得到消费者的认可,同样,优质的产品,低劣的包装也不可能达到预期的市场效果。
"Beauty" is not the only criterion for a good packaging, materials of high grade or not does not decide the grade of the design, the magnificent coat package on some are not suitable for goods, the value of a lesser-known packaging, often cannot get consumer recognition, also, the high quality product, inferior packing also may not achieve the desired effect of market.

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